User acquisition in the mobile app ecosystem is expensive. However, acquiring users is only half the battle; keeping them engaged week after week is where streaming businesses succeed or fail. Modern streaming platforms are turning to user retention games for apps to solve user churn and extend user lifetime value (LTV).
The Retention Problem in Live Streaming
Standard live stream formats suffer from viewer drop-off after 5 to 8 minutes if the broadcaster is not actively entertaining. By contrast, streaming rooms featuring interactive engagement games for streaming app environments hold viewer attention for an average of 28 to 45 minutes per session.